Strategy consultancy · London
We map how competitors, customers and partners will respond, then help you make the move that still wins.
Why it works
Most strategies fail not because the plan is wrong, but because they ignore how everyone else will react. We start with the other players, then help you make the move that still wins when they respond.
Both sides lose margin within a month.
Customers and partners react in ways no one planned for.
A competitor moves and the decision is made in a day.
Services
Every service starts with the same question: how will the other players respond?
Strategy that survives the competition’s response.
Know how your market will move before you do.
Launch plans built around how buyers and rivals react.
Prices that hold when competitors respond.
Operations planned for the moves ahead.
Evidence before opinion, on every recommendation.
Sectors
We work with growing businesses across eleven sectors. The players change; the question stays the same: how will they respond to your next move?
Development · Lettings · Contractors
Freight · Fleet · Dealerships
Venues · Agencies · Studios
Brands · Campaigns · Content
Property · Business · Portfolio
Life sciences · Farming · Food
6
Services
Strategy, research, pricing and planning
4
Fixed-price packages
From a one-week Sprint to a retainer
11
Sectors
From property and logistics to bioscience
30 min
Free strategy call
No obligation, by video call
How it works
01 · Strategy call
A free 30-minute call about the decision in front of you. Here is what we cover:
The decision, the timing and what a good outcome looks like for you.
The competitors, customers and partners whose response matters most.
We suggest a package, or tell you plainly if you don’t need us.
02 · Map the game
We research the players and test your options against how they are likely to respond:
What each competitor, customer and partner wants, and what they can do.
Every option is checked against the most likely responses.
You see work in progress and the evidence, not just a final report.
03 · Make the move
One clear recommendation, and support to play it well:
The move we would make, with the reasoning written down.
Owners, measures and the signals that would mean changing course.
Review sessions, and an advisory retainer for ongoing decisions.
Illustrative examples
These scenarios show how we would approach typical decisions. They are not descriptions of work for named clients.
Pricing
Strategy Sprint
£1,500
1 week · ex VAT
Half-day workshop, a map of the players and moves, and a one-page recommendation.
Decision Deep-Dive
£4,500
2–3 weeks · ex VAT
A market, competitor or pricing study with options tested and a board-ready report.
Strategy & Go-to-Market Plan
£9,500
4–6 weeks · ex VAT
A full strategy, go-to-market and 90-day action plan, with launch support.
Advisory retainer
£2,000
per month, 3-month minimum · ex VAT
Monthly strategy sessions, a competitor watch and on-call decision support.
Why Game Theory
Most strategies fail not because the plan is wrong, but because they ignore how everyone else will react. We start with the other players: competitors, customers and partners. Then we test your options against their likely moves and help you play the one that holds.
FAQs
Not sure where to start? Book a free 30-minute strategy call and we’ll work it out together.
We talk through the decision in front of you, who else it affects and what a good outcome looks like. You leave with a suggested next step, whether or not you work with us.
No. Most of the businesses we work with are growing SMEs without an in-house strategy team.
Each package has a fixed price, agreed before work starts, so there are no surprise day-rate bills. Prices are shown excluding VAT.
The thinking is rigorous, but what you get is plain English: the move we recommend, why it wins, and what to do when others respond.
Creative, marketing, social media, logistics, construction, property, investments, hospitality, automotive, bioscience and agriculture.
