About
We help good businesses stop being out-played.
Game Theory is a London strategy consultancy for growing UK businesses. We plan for how the other players will move, so your next decision holds.
Why we exist
Plans fail when they ignore the other side.
Working across businesses in very different sectors, we kept seeing the same pattern. A capable team cuts prices to win share, and a competitor matches within a month, so both lose margin. Another launches a new service without asking how customers or partners will react, and the launch stalls.
The plans weren’t badly made. They just treated the market as if no one else would move. Game Theory exists to change that.
Founder
Founder & Director
Our founder runs and advises a group of UK businesses across property, logistics, hospitality, creative and other sectors, so the decisions our clients face (pricing, expansion, competition, investment) are ones they deal with day to day as an owner, not only as an adviser. Client names stay confidential.
Values
What we stand for
See the whole board
We consider every player, not just you.
Evidence over opinion
Every recommendation traces back to research.
Clarity is the deliverable
One clear answer beats fifty slides.
Play to win, play fair
Commercial edge without cutting corners.
Stay for the next move
We help you execute, not just advise.
Our approach
How we work
- 01Senior-led: you work directly with the person giving the advice
- 02Fixed prices and clear scope before anything starts
- 03Plain English, short documents and one clear recommendation
- 04Sources listed for every fact we rely on
Registered
Company details
GAME THEORY 2.0 LTD, trading as Game Theory. Registered in England and Wales, company no. 14644731. Registered office: 11-12 Old Bond Street, Mayfair, London W1S 4PN.
Email hello@game-theory.co.uk
